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Sell is NOT a Four Letter Word

Sell is NOT a Four Letter Word     

by Doug Robinson
Price: $15.99

Book Website:  http://

292 Pages, Paperback, 6 x 9

ISBN-10: 0-578-10828-3
ISBN-13: 978-0-578-10828-5

$ell is NOT a Four Letter Word was written with today's busy salespeople in mind. Doug has divided each of his eight chapters into short segments containing helpful sales training nuggets that can be read in five minutes or less. This makes it easy to pick up and put down the book during the demands of a hectic selling day, without losing the continuity of what the read is saying. This book was not written to be an all-encompassing treatise of sales techniques and philosophies, as there are many of those already in circulation. This is a compilation of stories and selling ideas from Doug's 40 years in various positions in the sales world. It has been seasoned with homespun humor to make it tasty enough for the reader to want to savor the many success nuggets contained inside. Whether you sell business-to-business, person-to-person, from a call center cubicle, or as a service employee adding new customers or up selling existing ones; your performance will improve after reading this book and applying its principles and coaching suggestions to your career.

About The Author

Doug was born and raised in Louisville, Kentucky. Following high school he attended the University of Louisville and then served in the Army Reserve. Relocating to the Deep South 40 years ago, he sold in the B2B marketplace for several years. Following this assignment, Doug was a successful self-employed sales agent and entrepreneur for twelve years in the P2P arena. He went on to become a multi-state sales manager, a successful corporate platform sales trainer, and a sales coach to several hundred reps in a national service organization. Doug has been happily married to Bonnie for nearly 35 years, and is very proud of his four grown kids and five grandchildren. During their prime working years, Doug and Bonnie lived and worked in a half-dozen cities in three southern states. Recently they moved to a log cabin in the north Georgia Mountains near Ellijay, where Doug still spends part of his time consulting and training salespeople.