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Professional and Technical

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	"Sell is NOT a Four Letter Word" by Doug Robinson Price: $15.99 $ell is NOT a Four Letter Word was written with today's busy salespeople in mind. Doug has divided each of his eight chapters into short segments containing helpful sales training nuggets that can be read in five minutes or less. This makes it easy to pick up and put down the book during the demands of a hectic selling day, witho.... 292 Pages, Paperback, 6 x 9 ISBN-10: 0-578-10828-3 ISBN-13: 978-0-578-10828-5

	"Branding Yourself after Age 50: Creating Brand Strategy For Your Life" by Marva L. Goldsmith Price: $19.95 “Don't let the title fool you! You can certainly get plenty from this dynamic, easy to read book well before you are even close to turning 50. I started reading the book and could not put it down. As a result of reading Branding Yourself after Age 50, I will now put pen to paper on the particular areas of my life in which I have no.... 208 Pages, Paperback, 6 x 9 ISBN-10: 0-9765292-4-6 ISBN-13: 978-0-9765292-4-8

	"The Optician Training Manual" by David S. McCleary Price: $49.95 Learn how to achieve excellence and exceed expectations in fitting, dispensing, and customer-centered service. The Optician Training Manual will help you provide effective and consistent optician training, whether you are training new opticians or seasoned ones. Not an ABO study guide filled with optical theory and calculations n.... 280 Pages, Paperback, 7 x 10 ISBN-10: 0-615-19381-1 ISBN-13: 978-0-615-19381-6

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